New report highlights $ 80 million economic contribution from SANFL clubs


The report found that each of the eight SANFL clubs contributes $ 9.9 million per year, with over $ 4.7 million from that attributable to direct club expenses such as social activities, events, food and beverages, player and coach payments, staff salaries, game-related expenses and player development.

He also revealed that each club supports an average of 39.2 full-time equivalent jobs and provides over $ 36,000 in annual physical and mental health benefits by helping prevent chronic and mental illness.

The important role that participants, supporters and volunteers play in the overall economic contribution of SANFL clubs was also a key element of the report. He found that each club has an average of 47 volunteers who provide an equivalent work contribution over $ 200,000 and a total of over 9,000 volunteer hours in the eight clubs.

Through expenses for membership, tickets, merchandise, fundraising and events, members and spectators contributed on average $ 1.5 million per club, while players and football program participants contributed an average of over $ 350,000 to each of the eight clubs through registration fees and other expenses.

SANFL CEO Darren Chandler said the report, commissioned by SANFL, bolsters the social and economic benefits of South Australian football and underscores the need for continued investment, especially facility funding, in SANFL clubs to support the continued growth of football.

“We have long understood the role football clubs play in building better communities across South Australia; However, this report is the first time that we are truly able to quantify these benefits from both a social and economic perspective, ”said Mr. Chandler.

“As the report shows, the ability of SANFL clubs to deliver these benefits relies heavily on the hard work of many, from players to coaches, staff, volunteers, supporters and club members.

“For us at SANFL, one of the main takeaways is the need for continued investment in our clubs to support increased levels of participation, which are being driven by SANFL and its eight league clubs across the State. It is essential that the most talented players (men and women) have the opportunity to pursue their dreams in the quality facilities of SANFL clubs. This is more important than ever, with the incredible growth of junior football and female participation and the need to provide opportunities for the most talented of the 8,000 women and girls registered to play football across South Africa. .

“SANFL already has a number of important facility projects underway to facilitate land use and women’s participation, including new female-friendly locker rooms and outdoor rooms in the Central District, new lighting for the Playford International School, new facilities at Unley Oval, recently completed for women. changing rooms for Glenelg Football Club and a number of other exciting projects expected to be announced shortly.

Mr Chandler said the report’s findings supported previous studies commissioned by the AFL on the economic and social benefits of community football clubs.

“Fortunately, we have already seen significant investments from state governments over the past five years in community football facilities through funding for basic infrastructure. This remains a strong goal and supports football as the most played club sport in the state, ”he said.

“SANFL is committed to working with clubs, governments and boards to appropriately plan and deliver improvements that ensure our state can continue to realize the significant social and economic benefits that football offers. “

In order to account for the disruption caused by COVID-19 and to ensure that the report provides an accurate representation of the true social and economic contributions of SANFL clubs in a regular year, data for fiscal years 2019 and 2019-20 have been used as the basis for relevant calculations.

* Socio-economic contribution of SANFL clubs, August 2021, by Street Ryan.


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