Great Escape conference times are released as more keynotes and conversations are confirmed


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By Chris Cooke | Posted on Thursday April 7th, 2022

The schedules for the CMU+TGE sessions and TGE Elevate program at this year’s Great Escape conference were released today, alongside the announcement that PR legend Barbara Charone will be in conversation during the event, discussing his upcoming memoir “Access All Areas: A Go Behind the Scenes Through 50 Years of Music and Culture”.

CMU will present three full-day installments at this year’s TGE conference, focusing on Music & Education, Music & Data, and Music & Video. Each will be filled with presentations, case studies, practical tips and lively debates. Schedules for all three are now all available on the TGE website – with more speakers being added all the time.

The MUSIC+DATA strand – taking place on Thursday 12 May and in association with the BPI – will follow the “data journey” of a recently released track – looking at how the data is used to ensure the music is played and that the musicians are paid.

He will also examine some of the data issues that are negatively impacting the music industry – and in particular the accuracy and efficiency of royalty payments – and highlight various initiatives and start-ups that have solutions to deal with these problems.

To further illuminate the data debate, AIM’s Gee Davy will present the Digital Distribution Switch Code – an industry best practice initiative for distributors to follow with their customers, which AIM created based on recommendations made in the “Distribution Revolution” report compiled by CMU in 2019.

Meanwhile, MMF’s Annabella Coldrick will present her organization’s latest work on song royalties as part of the MMF/CMU “Digital Dollar” project, updating the “Song Royalties Guide” that was released at the last Great Escape in person in 2019.

The MUSIC+VIDEO stream – on Friday 13 May and also in association with the BPI – will provide a comprehensive guide to the synchronization market in 2022, with the latest trends and developments in synchronization presented by Patrick Cloherty of Sentric Music, and discussed by synchronization experts Jenn Egan from Eyeline Music, Joanna Gregory from Cavendish Music, Pete Kelly from BT Sport and multimedia composer Mark Gordon.

It will also examine the content artists need to stand out in a crowded market, with practical advice on creating quality video content from Olivia Hobbs of Blackstar Agency, as well as artist managers Ameena Badley, Lauren Roth DeWolf and Bobby Brown. Meanwhile, TikTok’s Head of UK Artist Partnerships, David Mogendorff, will identify what it takes to gain traction and engage audiences on the TikTok platform through a series of artist case studies. insightful.

Alongside the CMU+TGE sessions, TGE delegates also have access to a series of keynote addresses, a selection of panels presented by TGE’s industry partners, and the TGE Elevate program for early career talent, which helps future professionals music to develop their careers both on and off stage.

Keynotes this year include music PR legend Barbara Charone, who will talk about highlights and key moments of her career in the music industry ahead of the release of her memoir.

Charone spent the first half of his career as a music journalist working for NME, Sounds, Rolling Stone, Crawdaddy and Cream, before writing the authorized biography “Keith Richards: Life As A Rolling Stone in 1979”. She then moved into public relations, working closely with artists such as Madonna, Mark Ronson, Foo Fighters, Metallica, Depeche Mode, Texas, Rag’n’Bone Man, St Vincent, Pearl Jam, Olly Murs , Ray Davies and Rufus Wainwright.

Meanwhile – as announced last month – MP and culture selection committee member Kevin Brennan, and musician and #BrokenRecord founder Tom Gray, will also be in conversation.

Gray will discuss the process of building the #BrokenRecord campaign from the ground up, while Brennan will talk about the parliamentary inquiry that put the streaming music economy firmly in the public spotlight. They will also both offer insight into how artists and songwriters can build on the momentum of what has been achieved so far.

You can consult the complete timetables of the CMU + TGE and TGE Elevate sections on the TGE website here. In the meantime, to access it all, pick up a delegate or conference pass here.

LEARN MORE ABOUT: The Great Escape


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