Digital transformation of Australia’s agricultural sector – Forecast to 2022 –



DUBLIN – (COMMERCIAL THREAD) – The report ‘Digital transformation of Australia’s agricultural sector, forecast to 2022’ has been added to

Shifting from traditional farming techniques to adopting precision farming solutions requires a substantial capital investment. This investment decreases from year to year and at the same time the savings per unit of output increase exponentially. Farmers adapting to modern farming techniques were able to practice farming more efficiently, while reducing waste. For example, a GPS (Global Positioning Satellite) navigation system for a tractor allows very precise plowing, seeding and harvesting.

For a long time, farmers have used their experience and knowledge to judge the health of crops. A major disadvantage of this is that the detection accuracy is not high, resulting in wastage and inferior product to be harvested. With the advent of low cost detection techniques, farmers can now accurately assess the health of crops and take necessary action based on the readings. Culture sensors measure various parameters that can determine the maturity and quality of individual plants.

Significantly lower sensor hardware costs have helped improve the affordability of agro-technology solutions and drive their uptake. Over time, there has been a migration from simple sensors to smart sensors to meet the diverse needs of agricultural applications.

In 2016, Australia‘s own agrotech community emerged. The National Farmers’ Federation partnered with Findex to create SproutX, a $ 10 million agri-tech fund and Australia’s first agri-tech incubator, and enabled 100 people from diverse backgrounds to take a pre-accelerator course.

In 2017, the government announced funding of $ 50 million over ten years for the Food Agility Cooperative Research Center (CRC) to accelerate research and commercialization in the agrotech sector.

Main issues addressed

  • What are the main growth drivers of the digital transformation of Australia’s agricultural sector?

  • What are the main constraints to the digital transformation of the agricultural sector?

  • What is the expected size and growth of digital spending in agriculture?

  • What trends in technology, demand, and service are likely to impact the opportunity?

  • Who are the main solution providers and what competitive tools make it possible to stand out in this market?

Main topics covered:

1. Summary

2. Scope and definitions

  • Key questions this study will answer

3. Drivers and constraints of digital transformation in the Australian agricultural sector

  • Market factors

  • Drivers explained

  • Market constraints

  • Constraints explained

4. Market size, segmentation and Growth

  • Revenue forecast

  • Discussion of revenue forecasts

  • Percentage Breakdown of Revenue by Product Category

  • Percentage Breakdown of Revenue by Solution

  • Percentage Breakdown of Revenue by End User Segment

5. Technology trends and use cases

  • Key facilitators

  • Technology lifecycle analysis

  • Focus on technologies

  • Communications Perspective

  • Case studies

6. Competitive structure

  • Industry structure

  • Competitors to watch

  • Positioning strategies

  • Innovation ecosystem

  • Importing Precision Agriculture Solutions

7. Growth opportunities and companies in action

  • Major growth opportunities

  • Strategic imperatives for success and growth

8. The last word

9. Overview of the end market

  • Agriculture – Industry trends

  • Agriculture – Politics

  • Legal disclaimer

10. Annex

Companies mentioned

  • Findex

  • CRC Food Agility

  • National Federation of Farmers

  • SproutX

For more information on this report, visit



Comments are closed.