Australian Shopify merchants contribute $40 billion to economic activity in 2021


Commerce provider Shopify’s internet infrastructure has announced that its Australian merchants have contributed $39.4 billion in economic activity in 2021, a 50.1% increase in economic activity from $26.3 billion in 2020.

Shopify’s announcement comes amid the release of findings from its annual Economic Impact Report (EIR), exploring positive changes to the global and Australian economy, and quantifying Shopify’s economic footprint in 2021.

According to Shopify, every dollar spent with an independent business impacts the lives of the owners behind it, their local communities, their families, their employees, their suppliers, and the world.

“Shopify has seen first-hand examples of entrepreneurs innovating industries, creating employment opportunities in their local community, developing suppliers, and making the planet a better place to live. calls the Shopify effect, which is measured by partnering with Deloitte, a third-party auditor, to get a better picture of its overall impact,” Shopify notes.

“In 2021, businesses continued to pivot and with the Great Resignation in full force, the entrepreneurial awakening attracted many people to launch their own ideas. The proof is in the numbers, but it’s not just about economy; it’s about the people and entrepreneurs behind them.

“Shopify merchants in Australia supported 154,200 jobs and generated $29.6 billion in economic activity in 2021, demonstrating their resilience and adaptability amid the ongoing transformation of modern retail.”

“We couldn’t be more proud to support Australian businesses with everything they need to create exciting D2C brands and products for customers around the world.” Shaun BroughtonManaging Director Asia-Pacific, Shopify.

Here are some of the key findings from the Shopify 2021 report – and Australia specific highlights:

  • Shopify Merchants contributed $39.4 billion to economic activitywhich is a 50.1% increase economic activity from 2020 ($26.3 billion).
  • If you were to distribute Australian economic activity generated by merchants on Shopify to every Australian, each person would receive $1,530, and all Australians of working age $2024
  • Traders created over 154,200 jobs, an increase of 48.4% impact on employment from 2020 (98,200+). Shopify merchants employ 0.79% of all Australians of working age.


  • Shopify merchants supported 5 million jobs last year. Collectively, Shopify merchants support the largest workforce in the world.
  • Shopify merchants generated nearly US$444 billion (AUD$625 billion) in global economic activity*, a 45% increase from 2020. Together, this would form the second-largest company in the world by revenue, surpassing Amazon, Apple, BP and Volkswagen.
  • The success of our merchants remains paramount: for every dollar generated last year, our traders earned $38

International impact:

  • Shopify Merchants sold more than US$25 billion (AU$35 billion) worth of goods and services outside their home country in 2021. Small businesses generated US$11 billion (AU$14.8 billion) of those sales, that’s as much as the 6 highest-grossing superhero movies combined.
  • European merchants export US$4 billion (AUD$5.4 billion) value of goods and services outside their continent, a 39% increase from 2020.
  • Traders from developing countries have generated Over US$6.5 billion (AU$8.6 billion) in revenue in 2021, compared to US$5.8 billion (AU$7.8 billion) in 2020, generating enough cross-border sales to make all four Avengers films 18 times.

“Not only are merchants creating the impact, there’s an entire ecosystem of Shopify Partners that contribute to the Shopify Effect, from developers creating apps that solve merchants’ problems to designers creating stores to help give back. brand life and more,” says Shopify. .

Partner ecosystem:

  • Shopify’s partner ecosystem, which includes developers, designers, marketers, accountants, logistics providers, and other experts who help our merchants succeed, supported 656,000 jobs and totaled $32 billion (AUD$43 billion) in revenue** Last year.
  • Shopify Partners increased revenue 45% from 2020, turnover nearly 7 times Shopify’s revenue in 2021.

For more details and to read the Deloitte 2021 Economic Impact Report, click here


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